5 Tips to Improve Your Inbound Email Marketing Strategy:

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Email continues to be a useful marketing tool in all stages of the conversion process.

Thankfully, inbound email marketing is nothing like those pushy emails of the past, assuming that you don’t fall into a market-centric approach. Check out five tips that can help you to do that and improve your email marketing strategy.

Get to Know Your Audience

This advice applies to an overall strategy of inbound marketing. Getting to know your audience should be the first step in your email marketing agenda.

Once you understand who your audience is and what they are looking for, your emails' context can become clearer.

Also, having a defined audience means you'll have the opportunity to segment your contacts and imagine what your ideal customer would be. A data-driven approach to email marketing is essential.

Time Your Emails Well

Time is a precious resource in email marketing.You have to think about when your audience is most likely to open the email.That will in part depend on the nature of your business and the demographics of your audience.

In many instances, weekends are not the best time to send emails because people are busy with other activities. On the other hand, studies found emails sent at around 10 am on weekdays to have better open rates.

Also, keep in mind that if you're running a promotion that ends in one day, don't wait until the last moment to send the email.

Improve the Subject Lines

Wordy subject lines are likely to discourage your subscribers from opening the email. On the flip side, creating a sense of urgency may be a great approach when you have something interesting to tell subscribers.

Above all else, it’s important to make the subject lines intriguing enough. When consumers glance through their inboxes every day, they need a good reason to open an email from your business.

Offer Value

So, your subscriber received the email at the right time and is sufficiently intrigued by the subject line. Now what? If the content of the email is lightweight, they'll be reluctant to open your future emails.

Free content is a great way to give back to your audience, especially when it's an exclusive offer such as an e-book or guide. User-focused emails can increase your open rates exponentially.

Make Conversion the Ultimate Goal

Having a clear call to action at the end of your content-rich email will provide an opportunity for the recipient to explore further.

A link can lead them to your website, where more valuable content and well-designed pages will welcome them. Adding a promo code is another excellent tactic that could lead to loyal customers.

The Secret to Email Marketing Is in the Details

Merely writing captivating emails isn't enough for a successful inbound email marketing campaign. The tone, style, and email design also play a role.

But nothing matters if you don’t know who you're speaking to and what would make them want to connect with your company further.Hopefully, these tips gave you some ideas about setting up your inbound email marketing the right way.

If you think you could use some help from the experts in the field, contact us directly and we'll be happy to assist you on how to improve your email marketing strategy.

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