How to Use SEO as an Inbound Marketing Strategy

Under the umbrella of inbound marketing, SEO provides a broad and effective reach when it comes to ROI and online visibility.

Search Engine Optimization is the process of generating free and organic traffic from Google and other search engines. Its primary purpose is to help users find and share content they're looking for.

But, what is the best way to incorporate SEO in your inbound marketing campaign? There isn’t one specific way, and this article will talk about the latest recommended SEO practices that can help.

Upgrade Your Content

Content is the soil in which SEO thrives. But not just any type of content. Unless you invest in high-quality content, your inbound marketing is unlikely to work.

The goal is to ask important questions from the point of view of a visitor to your blog or website. Put yourself in their shoes and see if their needs are met.

Asking the right questions can show you any flaws in the content and how to improve it. Make sure to genuinely empathize with the reader and the problem they're likely trying to solve.

Customer Intent as the Main Focus

This SEO tactic is in alignment with the aforementioned-content upgrade. SERP rankings are increasingly dependent on how consumers behave when visiting blogs and websites.

Today, there’s evidence to believe that user behavior trumps even keyword density, which has long been the hallmark of SEO. Your job is to get to know your audience and a good idea of what they're trying to find.

Conducting thorough research via GoogleAnalytics is likely to give you more comprehensive intelligence about how those interested in your brand are thinking.

Make the Most of Social Media Marketing

One of the biggest mistakes in inbound marketing is leaving out social media. How can social media improve SEO and positively impact an inbound marketing campaign?

A great approach is to take advantage of the fact that social media and local SEO are a great match. Since Google uses locality as a basis for its recommendations, businesses may want to use their social networks to keep customers updated on local events and other activities.

Investing the time into continuously providing content and updates pertaining to the local communities could prove rewarding from an SEO perspective. It also helps to follow other local businesses on social media.

Being Helpful Helps

Even if you have the best content proven to generate leads and engagement, you still have to continue to work on keeping consumers there, preferably converting leads into sales.

This becomes exponentially easier if you can offer more assistance. In anticipation of your site visitors’ needs and problems, always tell them what’s the next step to take through a call to action or follow-up email.

The best way to get prospects to perform a desired action is to tell them what to do. Besides, the more time your lead spent engaging with your content, the more likely your site will receive higher rankings in search results.

Getting the Big Picture With SEO and Inbound Marketing

With the rise of content marketing, merely having an online presence doesn’t do much. You and your company are swimming in an ocean of content where consumers are far more likely to land on those that stand out. SEO can be immensely helpful in this regard when incorporated correctly (read: time-consumingly).

But the most important takeaway is that quality content and consumer focus are the key elements in the SEO portion of an effective inbound marketing strategy.

If you want to learn more about why SEO is so vital in content marketing and, better yet, develop the best inbound marketing strategy for your company, reach out to us and request a quote.

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